Thursday, July 21, 2011


Lush Cosmetics – Support for ‘Freedom for Palestine’

Lush Cosmetics are running a campaign on their website in support of OneWorld’s song ‘Freedom for Palestine’. The article on the company’s website includes some appalling bias and falsehoods which need to be addressed.

Below is a link to the relevant section of the company’s site and some highlighted parts of the article. We have also listed a few very simple retorts to these false accusations that have been made.

We are calling on our supporters to contact the company to dispute the stance that they have chosen to take and call for them to withdraw their support for OneWorld. Relevant contact details for the company are listed at the end of this document. When you write your letter please consider the points below but please do not copy and paste them into your draft. It is much more effective if they receive individual letters rather than many with the same wording.

“Israel’s siege of Gaza has condemned its 1.5 million inhabitants to levels of poverty more commonly associated with sub-Saharan Africa – a humanitarian disaster with no end in sight.”

The International Committee of the Red Cross declared that there is no humanitarian crisis in Gaza – April 2011

Israel sends in thousands of tonnes of supplies into Gaza every single week.

The life expectancy of someone living in Gaza is actually longer than someone living in Glasgow.

“A third generation of Palestinian children is now being brought up in refugee camps inside and outside Palestine”.

Why are there still refugee camps after 60 years?
Why are Lush not calling for Arab countries to help these children?
The economy of the West Bank is one of the fastest growing in the world.
The West Bank receives the second highest amount of economic aid in the World (

“All the above actions are illegal under International Law”

No they are not. Israel adheres fully to the Geneva Convention on all matters regarding the Palestinians.
Why is there no call in the Lush campaign for Hamas to stop its terrorist activity?
Why is there no comment in the Lush campaign of the Hamas Charter that calls for the destruction of Israel and the killing of Jews?

The OneWorld campaign supported by Lush equates Israel with Apartheid South Africa.

This is a pernicious accusation that is completely false. Israel’s democracy provides for more rights for its minority citizens than most of the neighbouring countries allow for their majority citizens.

Israel has an Arab sitting on the Supreme Court. It has Arab political parties and Members of the Knesset. Israel has no legal restrictions on and allows complete freedom of religion. Israeli Arab citizens are allowed to and do volunteer to serve in the IDF.

How to Contact Lush:

Chief Executive and Founder:
Mark Constantine
18-20 Market Street
Dorset BH15 1NF

Lush Press Office:
Tel: 020 7434 3948

Customer Care
18-20 Market Street
Dorset BH15 1NF
Tel: 01202 641 006

Thursday, July 14, 2011


SAR-EL July 2011

IDF Volunteers

When the first Lebanon war broke out in 1982, reservists from the north of Israel were called up and as a result, the shortage of manpower on farms became a problem. General Aharon Davidi (former head of the IDF Paratroopers and Infantry Corps) decided to send Shlichim, Israeli representatives to the US to try and recruit volunteers. It was an immediate success and 650 volunteers arrived in Israel. In 1983 Sar-El was born, the name is the Hebrew acronym for Service for Israel. The organisation has grown from strength to strength and today around 4000 volunteers a year come to help the Israeli Army with civilian duties. There are also special youth programmes organised during the summer holidays.

Volunteers come from all four corners of the world: people of all ages, secular and religious, Jews and Christians from every conceivable background. All are committed to doing their share for the Israeli army on a one, two or three week programme, but probably their biggest contribution is the moral support they give to the young soldiers who very much appreciate their presence on camp. Often they ask volunteers the question: “We have to do this, but you?” the answer is that many Jews in the Diaspora feel the need to help support Israel in defending their Jewish homeland. The soldiers also realise that, despite what they hear and see in the world media, they are not alone and that, in their own words: “not everyone hates us”. How sad that some young people who know how much their country contributes to the good of humanity, should feel that way.

I always had a soft spot for the young Israelis who, immediately after having finished their secondary education, were called upon to serve their country. Volunteering to help the IDF was what I wanted to do and I first joined Sar-El in 2002. My doctor had no problem confirming that I was physically fit but had to be convinced that, joining Sar-El at my age, was not a sign a mental disorder. After my security status was approved, I joined my group in Israel at a designated meeting point. I spoke to new apprehensive ‘recruits’ and to some returning Sarelnicks and thought that it was a good sign if people kept coming back.

We were soon divided into groups and sent to our respective bases. Some camps have better facilities than others but one cannot pick and choose because ‘you are in the army now!’ Every group is escorted by soldiers, Madrichim who are in charge of the volunteers for the duration of the programme. After boarding our coach and a short introduction, we were read the Army Rules. The four most important rules are: No alcohol. No drugs. No proselytising. Boys and Girls sleep in separate quarters.

Patience and a well developed sense of humour are a must! On the base, we were first shown to our barracks which usually sleep 4 to 6. We could choose any of the 2 ft 6in wide beds with a 2 ½ inch thick mattress. Oy Vey! But who cares, you only sleep there anyway! No time for unpacking as we are rushed off to get our uniforms – the highlight of the day. Uniforms are laundered but not ironed and they come in four sizes only: too short, too long, too big and too small! Back at the barracks, we slip on our uniform and hope it will fit. Finally, we put on our adjustable belt and secure our cap under the epaulette. Suddenly, a change of mood comes over us, we now stand upright and proud, our laughs are fading and emotions take over – we now really feel part of the country!

The main meal is ‘served’ lunchtime, food is plentiful and usually reasonably tasty, with the compulsory tomato chunks, cucumber slices, humus or tehina and a variety of salads. When at morning or evening mealtime, yogurt is on the menu and no spoons are available, don’t fuss about it. I took advice from a clever young soldier who told me: “don’t struggle with a fork, just drink your yogurt”. Also remember to clear up after yourself, it’s every man for himself.

The work varies from folding uniforms to checking gas masks, from painting to sorting out medical supplies, depending on what is needed at the time. The work can sometimes be repetitive and boring but it needs to be done. The more demanding physical jobs are usually given to strapping young men.

We were to remain on the base all week and there would be no wandering out on shopping expeditions. Back at the barracks, unpacking is quick as there is very little storage space. I found my padlock, enabling me to lock away my valuables when the cleaners would come to do the room – I soon discovered we were the cleaners.

The next morning, we joined the regular soldiers on the parade ground. We stood at ease, then to attention, then at ease again and I was honoured with raising the flag. I was overwhelmed. I could hear my heart beat as I ran up the flag. Tears rolled down my cheeks and I felt a knot in my throat when we sang the HaTikvah while I stood to attention next to our flag.

On another base, the project for our group of ten was to paint certain areas and re-arrange the plants to produce an instant manicured garden ready for the welcome reception for the new base Commander. It worked like a military operation! The next day, the officer in charge called us together around a table bedecked with drinks, biscuits and fruit. He thanked us profusely in Hebrew and finished with “Atem tsevet min haShamaim”, “You are a team from Heaven”.

When my friend Renata heard that the volunteers had to share one nearly bald broom, she immediately donated her brand new one to the IDF. As I returned to base, carrying the broom on my shoulder as one would carry a rifle, an appropriate Yiddish saying came to mind: “Az Gott vill, schiest a Beizim!”, “If God wills it, even a broom can shoot!”

Each time spent at Sar-El is a different ‘adventure’, has a different ‘flavour’ and awakens different emotions, but the ‘good-feeling’ for the Neshama, the soul, the camaraderie and the good humour never change.

Yom HaAtzmaut – May 2011

Today I am a seasoned volunteer and my yearly stint at Sar-El is a privilege. The apprehension of the unknown is replaced by far more important thoughts, such as, will the kitbags we are filling or the medicines we are packing, be used on active duty?

We, Sar-El volunteers support the IDF because WE ARE PART OF “AM ISRAEL”.

Michèle Katz

If you think you would like to partake in the Sar-El experience, please visit their website at where you will find all the necessary information or contact Jennie Goldstone on